Hello, and welcome. Please read all of the information provided below before submitting an advertising request.
This website is about family emergency preparedness. New content is added daily to engage readers and many tools are provided to encourage returning visits (take a look around and you’ll see what I mean). This site is growing, which means that you’re getting in on the ground floor! Having said that, please only submit advertisements that directly relate to emergency preparedness; if unsure, you’re welcome to contact me or you may use the ad request form below when you’re ready to submit an ad request.
Ad Placement and Visibility
Your ad will be visible on ALL pages and posts to EVERY visitor at ALL times. All sponsored ads will show in the right-hand sidebar and will allow for a maximum of 10 ads total. Ads are not guaranteed to be rotated on any specified interval, though, I will try to be fair and rotate ads from top to bottom usually every day in order to ensure every ads get an opportunity to be above the fold often. FYI, additional advertising (such as Google Adsense, Affiliate ads, or Amazon links) will be used throughout the site at my discretion.
UPDATE: Left-hand sidebar sponsored ad placement is currently suspended as of March 31, 2013.
Ad Types and Sizes Allowed
The main purpose of this website is to provide a happy reader experience. As such, distracting ads (e.g., blinking ads) are not accepted; dynamic ads may be acceptable provided they do not distract readers. Any ad that is deemed too distracting (by me or my readers) will be removed and a pro-rated refund applied if an alternative, acceptable ad is not provided.
SIZE: Ad sizes of between 60 and 250 pixels wide are acceptable, although ads between 200 and 250 pixels in width seem to work best. Ads may not be taller than 600 pixels (after resizing, if necessary). Any ad that is reasonably close to these width dimensions (60-250 pixels wide) will be resized according to the nearest ad size listed in the “Ad Rates” section below. Please do not submit leaderboard-sized images or full banner ads for sidebar placement as they are simply too wide to be resized well.
FORMAT: All images should be submitted in JPEG (preferred) or GIF format. All other formats will be converted to JPEG format if need be.
HOSTING: I’m happy to host your ads. In fact, this may be preferable to you as some users willfully block advertisements hosted on third party sites. If I will not be hosting your ads then please be sure to provide a URL to the ad image.
Note: If you do not have a banner ad already I may be willing and able to design one for a small fee. Just be aware that I am NOT a graphics design artist and you’re probably better off spending a few bucks to get a professional to do it.
Advertising cycles are done by quarter (Jan-Mar, Apr-Jun, Jul-Sep, Oct-Dec); that is, three month blocks and will not be deviated from. If you would prefer an ad to start while an ad cycle is still in progress, however, then pro-rated rates are available.
Rates are based on ad pixel height and fall into three distinct categories (all common ad sizes). The following prices reflect left-hand sidebar rates:
- small ads (50-150 pixels tall) – only $100/3 months [typical sizes: 234 x 60, 120 x 125, 180 x 150]
- medium ads (200-250 pixels tall) – only $150/3 months [typical sizes: 200 x 200, 120 x 240, 250 x 250]
- large ads (400-600 pixels tall) – only $225/3 months [typical sizes: 240 x 400, 120 x 600, 160 x 600]
FYI: After recent evaluation (March 2013), sponsored ads tend to have an conservative cost-per-click of about $0.48 per click with some ads as low as $0.23 cost per click. Relative to a targeted Google AdWords campaign (I have some experience with that) these are GOOD numbers. Take a moment and use Google’s Keyword Tool and do a search for “survival” or “preparedness” or “emergency” and you’ll find out how much a single click will cost! (Note: You’ll need to sign in to your Google AdWords account to see expected costs per click.)
Taller ads cannot be accepted. Ads that do not fall within the above categories will be charged at the higher ad rate. For example, an ad that turns out to be 175 pixels tall (despite resizing efforts) will be charged at the medium ad rate.
These rates are based on conforming to one of the typical ad sizes referenced above (after any resizing I must do in order to make the ad fit the 60-250 pixel width requirement) and are NOT based on submitted ad size. Your best course of action is to submit a common ad size to begin with in order to avoid any resizing confusion.
RATE CHANGES: Ad rates will be subject to change based on a sustained increase in unique visitors and/or competitive rates analysis and will take effect beginning on the next ad cycle. Advertisers will be given roughly 2 weeks notice (via email) before any changes take effect.
BULK DISCOUNTS: Advertisers who wish to purchase two consecutive cycles (a six month package) will be provided a 10% discount for doing so. Terms longer than six months are not currently available.
Compare with Other Similar Sites
To be sure you’re getting the best deal (and that I’m staying very competitive), I regularly check other similarly trafficked websites for their advertising rates. Unfortunately, no emergency preparedness website that I know of chooses to give as much open and honest details as I do below, including daily unique visitors and pageviews in easy to understand charts.
The best we can do is to compare using Alexa.com, which attempts to determine web traffic by giving each site a ranking with a lower rank being better. While this isn’t a perfect determination of web traffic by any means, it’s the best we can do. That said, following are links to Alexa traffic rankings and the relevant advertising rates page for those websites that are willing to post their rates for the public to see (most sites will NOT do so):
|Website||Alexa Link||Ad Rate Link|
|reThinkSurvival.com||Alexa Traffic for reThinkSurvival||(see above)|
|Prep-Blog.com||Alexa Traffic for Prep-Blog||Advertising Rates for Prep-Blog|
|DoomAndBloom.net||Alexa Traffic for Doom And Bloom||Advertising Rates for Doom And Bloom|
|PioneerLiving.net||Alexa Traffic for Pioneer Living||Advertising Rates for Pioneer Living|
|PreparednessPro.com||Alexa Traffic for Preparedness Pro||Advertising Rates for Preparedness Pro|
Please be aware of a few things:
- Alexa traffic rankings are very difficult to use for comparison purposes. That is, large differences in traffic (even in the 10′s of thousands) between sites generally does not mean much until rankings are under 100K; above 100K and you must take Alexa rankings with a grain of salt. This is precisely why I show exact visitor details in charts below.
- When comparing traffic estimates made on other sites, please understand the differences between “visitors,” “unique visitors,” and “pageviews” as it makes a significant difference in traffic estimates. This Wikipedia page explains the difference.
- It will be difficult to compare advertising rates directly because each website allows different sized ads, different ad placement locations, and so on. In general, ad rates should be compared using pixel height assuming, of course, that ad pixel widths are relatively similar. When comparing ad sizes, pixel width always comes first and pixel height always follows. For example, an ad that says 200 x 300 is an ad that is 200 pixels wide by 300 pixels tall. Most sites offer different sized ads (with respect to ad height) so be sure to pay attention to price as it relates to ad height.
Ad Renewals, Refunds, and Cancellations
Renewal notices will be sent out a few weeks prior to expiration of your ad cycle. A follow-up notice may be sent a few days to one week prior to an ad cycle expiration, but is not guaranteed. If advertisement fees are not paid in full before a new ad cycle starts then you forfeit your spot and I may well find another advertiser.
Refunds cannot be provided unless extenuating circumstances exist. Exactly what that would be is at my sole discretion. Regardless, I’m certainly willing to work with you if a problem arises. It is in our best interests to work together.
Cancellations are not provided. I’ve made a commitment to you and I expect you to make a commitment to reThinkSurvival.com. Again, if an extenuating circumstance exists, I am a fair person and will make it right if at all possible.
Your Site (and ad links to it)
As expected, your site should be related to emergency preparedness. Your advertisement’s linked to page should reflect this endeavor. Any change to your site or advertisement link that is not in accordance with said expectation may result in your ad being removed and a pro-rated refund being issued. In essence, your site and advertisement should benefit reThinkSurvival.com readers at all times.
Payments can be made via PayPal (you don’t need an account to make a payment), check, or money order. PayPal is vastly preferred and definitely faster. You will be contacted with appropriate payment information (PayPal address or USPS address) after ad acceptance.
Following are REAL and up-to-date stats pulled directly from Google Analytics for reThinkSurvival.com (via SeeTheStats.com) so you can verify for yourself the targeted traffic you will be able to advertise to on a daily basis:
Please use the following form to submit your request to advertise on reThinkSurvival.com. I MUST have this information before we can work together. Although I much prefer you use the form below, if the form doesn’t seem to submit properly you may use the contact form to send me an email instead, just be sure to include answers to the following questions: